Head of Commercial Growth (Crypto Casino)

We’re looking for a Head of Commercial Growth to own the commercial growth engine behind HypeUp, our next-generation crypto casino and sportsbook.

This is not a traditional marketing role. You will be accountable for revenue growth, acquisition efficiency and partnership-driven scale, turning HypeUp into a leading brand within the crypto gambling ecosystem.

From pre-launch hype to global scaling, you will define how we acquire, monetise and retain players while ensuring every growth initiative is measurable, profitable and repeatable.

What You’ll Own & Do

Commercial Growth & Go-To-Market

• Lead and execute HypeUp’s go-to-market strategy, building momentum through pre-launch campaigns, community hype and brand activations.

• Own the full marketing funnel from awareness to retention and player lifetime value.

Partnerships & Commercial Deals

• Own relationships with casino and sportsbook providers.

• Drive and negotiate affiliate deals, including at industry events and conferences.

• Build strategic partnerships across sports organisations, affiliates and external platforms.

Outbound & Acquisition Engine

• Build and scale outbound growth systems (including DM outreach at scale).

• Own affiliate program strategy and performance.

• Structure and execute KOL / influencer partnerships that drive measurable growth.

Marketing Performance & ROI

• Own budget allocation across all growth channels.

• Decide which campaigns, deals and partnerships are profitable.

• Work closely with the data team to track attribution, CAC, LTV and ROI.

• Continuously optimise conversion funnels and acquisition efficiency.
  

Ecosystem Growth

• Leverage existing platforms (CSGORoll, HypeDrop) to drive cross-platform acquisition and retention.

• Identify and unlock new growth loops within crypto, gaming and betting communities.

What We’re Looking For

• 5+ years in iGaming, crypto casinos, betting or adjacent high-performance growth environments.

• Proven track record of scaling user acquisition with strong unit economics (CAC/LTV).

• Deep experience with affiliate ecosystems, influencers and partnerships.
  Strong commercial mindset — able to evaluate deals and allocate capital effectively.
  Experience launching or scaling crypto-native / Web3 products.

• Highly data-driven with strong understanding of attribution, analytics and performance marketing.

• Comfortable operating in fast-moving, high-ownership environments.

• Entrepreneurial mindset with a bias for execution and experimentation.