Marketing Analytics Manager

We are hiring a Marketing Analytics Manager to own the marketing infrastructure, analytics and performance engine behind our next generation crypto casino and sportsbook.

This role sits closer to a senior marketing analyst or marketing operations function than a traditional performance marketing or growth role, it is about owning measurement, infrastructure and insight, not channel strategy or campaign execution.

This is a hands-on, high ownership role in a fast moving startup environment.

What you’ll do

• Own the setup, architecture, and ongoing management of analytics and tracking across all marketing channels

• Implement and manage platforms such as Google Analytics, ensuring accurate multi channel attribution across paid, affiliate, influencer and organic traffic

• Work closely with engineering to define what behavioural data should be captured, and implement robust event tracking and data pipelines

• Build full funnel visibility across user journeys, from onboarding through retention and reactivation, and continuously optimise performance

• Analyse PPC, paid media, affiliate and influencer performance, identifying drivers of efficient growth and areas of underperformance

• Proactively flag issues, recommend changes, and help shape marketing direction based on data insights

• Partner with leadership to support execution of marketing initiatives, ensuring proper tracking, measurement, and optimisation frameworks are in place

• Work with external teams and agencies to provide clear reporting, performance insights, and data-driven direction

• Partner closely with finance to own and track marketing P&L, ensuring accurate attribution of spend, revenue and ROI

• Own affiliate program performance and analytics, and contribute to strategy through data-driven insights 

• 3–6+ years in marketing analytics, marketing operations, or growth analytics — backgrounds moving from data or analyst roles into marketing are particularly welcome

• Experience in iGaming or crypto

• Strong understanding of marketing channels and performance metrics, with the ability to translate data into strategic direction

• Deep experience with analytics tools (e.g. Google Analytics, Fast Track) and attribution models

• Strong technical ownership of CRM systems, understanding segmentation, lifecycle tracking and performance measurement end-to-end

• Highly data-driven, with a strong grasp of attribution, funnel analysis, and marketing economics

• Comfortable owning performance and influencing decisions, not just reporting on them

• Proactive, hands-on, and thrives in a startup environment with high ownership and ambiguity